Bulletproof has announced the largest product launch in its history with the introduction of its cold brew range.
The company claims that the new on-the-go variant provides ‘sustainable energy from high quality fats rather than sugar’. The range is available in three sugar-free flavours: original, vanilla, mocha, and original with collagen protein.
Bulletproof said the cold brew will allow consumers to ‘take steps toward achieving their goals and unleashing their full potential’.
CEO and founder of Bulletproof, Dave Asprey, added: “It is with great happiness and genuine excitement that we announce the release of Bulletproof coffee cold brew.
“When you don’t have time to spare but want to take a step towards a sharper, stronger self, this new ready-to-drink cold brew version offers the same results as Bulletproof coffee in a pre-made, ready-to-enjoy beverage.”
The on-the-go coffee range is currently rolling out at Whole Foods locations across the US this month.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.