Bulletproof releases cold brew line of ready-to-drink coffee

Bulletproof has announced the largest product launch in its history with the introduction of its cold brew range.

The company claims that the new on-the-go variant provides ‘sustainable energy from high quality fats rather than sugar’. The range is available in three sugar-free flavours: original, vanilla, mocha, and original with collagen protein.

Bulletproof  said the cold brew will allow consumers to ‘take steps toward achieving their goals and unleashing their full potential’.

CEO and founder of Bulletproof, Dave Asprey, added: “It is with great happiness and genuine excitement that we announce the release of Bulletproof coffee cold brew.

“When you don’t have time to spare but want to take a step towards a sharper, stronger self, this new ready-to-drink cold brew version offers the same results as Bulletproof coffee in a pre-made, ready-to-enjoy beverage.”

The on-the-go coffee range is currently rolling out at Whole Foods locations across the US this month.