The new packaging, which features a figure wearing an apron with the Burts logo in its centre, with its hands positioned on the sides of the packet, represents the brand’s hand-crafted, artisan credentials and a ‘personal touch’.
The design has also been created to ensure strong shelf stand-out, enhanced by the range of bright, eye-catching colours, which allow consumers to easily identify the seven different flavours available: Sea Salt, Vintage Cheddar & Spring Onion, Sea Salt & Malted Vinegar, Sea Salt & Crushed Peppercorns, Pesto, Firecracker Lobster and Thai Sweet Chilli.
The name of the person that hand-cooked each pack is clearly displayed, as well as the name of the field the potatoes came from.
Its British credentials are also communicated via a new strapline: ‘Burts, British Potato Chips Hand Cooked With Care’.
Burts now also displays a number of ‘free from’ messages front-of-pack, including free from artificial flavours, colourings, gluten and MSG.
Source: Burts
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