The new drink – available in 12 states across the Midwest – offers Busch drinkers a ‘slightly more flavourful’ beer.
“We created a smooth-tasting copper lager for those moments in life that deserve something slightly more special,” said Edison Yu, vice president of value brands at Anheuser-Busch. “Busch Signature is the first and only copper lager in the category and a simple, approachable choice for consumers that seek a more flavourful beer without any of the pretentiousness.”
Available in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin in three pack sizes: 12-pack 12oz bottles, six-pack 16oz cans and 25oz cans.
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