Cadbury has said it rejects the allegations and is taking them very seriously.
“This campaign has been widely welcomed by Ghanaians, including community leaders in Ghana and in the UK,” said Cadbury marketing director, Phil Rumbol. “We’ve gone to considerable lengths to ensure that this is a joyous and uplifting portrayal of Ghanaian culture and something that Ghanaians can feel proud of.”
The advertisement was filmed in Ghana, which is where the Fairtrade cocoa for Dairy Milk comes from.
Source: Birmingham Mail
The short version (1.01)
The full version (4.56)
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