The new ad will air for the first time on 13 February.
The action, which takes place in Joyville, sees a young Cadbury apprentice guided on his journey by an old Joyville master as they speed through secret passageways into hidden worlds where new adventures await around every corner.
They ultimately find their way to the Cadbury Dairy Milk safe, where the secret to why it tastes so creamy is finally unveiled.
The Joyville platform – a mythical land where Cadbury Dairy Milk is created – was launched last year as part of a drive to create campaigns that focus on Dairy Milk chocolate as much as the brand itself. This is the third Joyville advert, following on from the success of Cadbury Dairy Milk Bubbly and the Olympic campaign ‘Unwrap Gold’.
Source: Cadbury
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