According to the company, 2012’s Unwrap Gold campaign was hugely successful, and helped Mondel?z International to its highest sales peak in two years.
This year, eight lucky consumers who find a winning bar will get their hands on an iconic Cadbury chocolate bar sculpted out of 18ct gold.
The replicas, which will be presented at an exclusive Cadbury event, are valued at up to £22,000, and winners will benefit from a consultation with a specialist ‘gold adviser’ on how to invest their windfall.
There are other chances to win, with every eighth bar containing a winning code for prizes, including cinema tickets and Cadbury chocolate.
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