UK specialist soft drinks company, Metro Drinks, relaunched Qu4ttro Stagioni, its best selling premium adult soft drink range at Caffè Culture 2008. The company has also added a new flavour to the range – lemon and ginger –representing winter in the range of four seasons.
In addition, the range has been repackaged with bright new labelling which keeps the original imagery but in more contemporary format.
Launched originally in 2002 the range is sold throughout coffee outlets such as Caffé Nero, Ponti’s Café and West Cornwall Pasty Company.
The brand has also been well established in France, Ireland, Poland, Spain and Holland.
Metro Drinks Founder Paul Bendit said: “Qu4ttro Stagioni’s success seems to be at odds with the uber trendy movements within the industry. It’s a great tasting drink which is beautifully packaged and utterly gimmick free. Which must be what the consumer seems to want time and time again. We’re delighted with the success with this range over the last few years and hope that the new flavour and new packaging will bring more consumers to the brand”.
© FoodBev Media Ltd 2019
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