Available in apple, citrus and berry varieties in 330ml fully sleeved bottles, Juicy Aid contains 58% pure fruit juices blended with 42% lightly sparkling natural mineral water, sourced from Calypso’s own natural springs.
The World Land Trust, whose patron is Sir David Attenborough, is an international conservation charity that funds the purchase and protection of some of the world’s most threatened rainforests and other wildlife habitats.
For every bottle of Calypso Juicy Aid sold, a donation will be made to the charity – every £50 donated to the Trust will buy one acre of threatened rainforest. Calypso and the World Land Trust hope to produce a schools resource pack to tie into the school curriculum for key stages 1, 2 and 3, focusing on science and geography.
Richard Cooke, marketing and sales director at Calypso, said: “We’re delighted to support the World Land Trust. Calypso Juicy Aid combines our ongoing commitment to provide refreshing products to schools. It sends a strong ethical message to children and also encourages a healthier approach to school meals.”
John Burton, CEO of World Land Trust, said: “We very much welcome Calypso’s support and congratulate them on producing a healthy alternative to fizzy drinks and, at the same time, taking positive action to save threatened rainforests. This is an excellent demonstration of a company proving its commitment to the environment and World Land Trust looks forward to saving critical rainforest habitats in their name.”
Source: Calypso Soft Drinks
© FoodBev Media Ltd 2024