Camden Town Brewery has partnered with the Bumblebee Conservation Trust to a launch a limited-edition spring lager as part of its Seasonal Hells range.
The Blooming Hells lager is brewed using hops from New Zealand, South Africa and Australia, and the lager features citrus and fruit-salad aromas.
Blooming Hells has an ABV of 4.6% and will be available in four-packs from 9 March 2020 nationwide from Sainsbury’s and Co-Op stores, while single cans will available from M&S stores.
Bumblebee numbers in the UK have been in steady decline over the last 80 years, and Camden Town Brewery will support the Bumblebee Conservation Trust by putting beer mats and wildflower seeds in every four-pack of Blooming Hells at Sainsbury’s stores, encouraging drinkers to grow wildflowers in their gardens to help bumblebees.
Jasper Cuppaidge, founder of Camden Town Brewery, said: “We have now launched a full year of Seasonal Hells beers, with our final addition, Blooming Hells.
“We always love taking a fresh look at our Hells lager, and it’s great to see how much our Camden fans have been enjoying the seasonal Hells too.
“This initiative has given the brewery a platform to shout about causes important to us and support amazing charities, including the Bumblebee Conservation Trust this Spring.”
Four-packs of Blooming Hells lager have a recommended retail price of £6 per pack, and single cans will be available for £2 per can.
© FoodBev Media Ltd 2020
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