Campbell Soup Company to join Plant Based Foods Association

Campbell Soup join the Plant Based Foods Association (PBFA), a US trade group representing the plant-based foods sector, less than six months after its $700 million acquisition of nut milk producer Pacific Foods.

Launched in March 2016 by 23 companies, PBFA advocates on behalf of its members and works to expand markets in the retail and foodservice sectors. Campbell is the first major food company to join the association.

According to recent data from Nielsen, the plant-based foods sector has grown by more than 8% in the past year and the plant-based milk category is up 3% since last year, outpacing sales of cow’s milk over the same period.

In response to changing consumer preferences around health and well-being, Campbell claims to have increased the amount of vegetables and whole grains in its portfolio.

It recently launched a new line of plant-based milks under its Bolthouse Farms brand. Made from pea protein, Bolthouse Farms plant protein milk is refrigerated and contains 10g of pea protein per 8oz serving.

It also acquired Pacific Foods in July, inheriting a range of plant-based beverages made from almonds, hemp and cashews.

Campbell Fresh president Ed Carolan said: “We are committed to providing our consumers with food choices that meet their nutrition, well-being and lifestyle needs.

“Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.”

PBFA executive director Michele Simon added: “We are thrilled to have Campbell join our membership. With their leadership, the plant-based foods sector is certain to grow even faster. We look forward to a long and productive partnership.”