Rancher’s Reserve beef products bearing the Colorado Proud logo will be sold in 116 Safeway stores throughout the region (US). Developed in 1999 by the Colorado State Department of Agriculture, Colorado Proud is a programme to increase awareness about, as well as market, foods produced throughout the state.
Nicole Johnson-Hoffman, assistant vice president and general manager at Fort Morgan, said: “We’re delighted to be associated with Safeway’s introduction of Colorado Proud beef products, which coincides with the 10th anniversary of Cargill producing the first Rancher’s Reserve branded meat products.”
Source: Cargill
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