The transaction is part of the company’s strategy to expand its presence in Brazilian retail. The deal will help Cargill diversify its product portfolio in the food sector, including solid, well known brands such as Pomarola and Tarantella brand tomato sauce, Elefante and Extratomato brand tomato paste, and Pomodoro brand tomato pulp, and add to Cargill’s operations the tomato processing plant based in Goiânia, state of Goiás.
“We believe that as Brazil keeps growing, the domestic market will become increasingly robust, and a larger number of consumers will try new food products,” said Sérgio Rial, Cargill’s senior VP and regional director for Latin America. “Cargill’s entrance into the tomato products market will bring it closer to the lives of Brazilian consumers and to its customers in the retail segment, who will now count on Cargill’s fuller range of quality products.”
Source: Cargill
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