Danish brewer Carlsberg has launched a new crowdsourcing competition in partnership with a Copenhagen-based think tank, encouraging companies and individuals worldwide to submit ideas on how to make the company’s beer more sustainable.
The Cheers to Green Ideas campaign is the result of a collaboration with Sustainia and is inviting ideas that will help the brewer to lessen the environmental impact of its beer – from the production of raw materials to the brewing and transportation of the finished beer, and recycling of the packaging.
“They should also inspire positive change in consumer behaviour to help drive a more sustainable future,” Carlsberg said. Examples could include innovative packaging ideas, ways of incentivising recycling, and technologies to increase energy and water efficiency. There are two categories – one aimed at consumers, and the other open to businesses or entrepreneurs – with prize funds of $10,000 and $20,000 respectively.
Carlsberg sustainability director Simon Boas Hoffmeyer said: “Since Carlsberg was founded in 1847, science, innovation and sustainability have played a key role in the company’s development, and the Cheers to Green Ideas campaign is a natural way of bringing this heritage into the 21st century. We are experts in brewing great beer, and by engaging professionals and consumers to contribute their own innovative ideas, we can work together to brew beer that is even more sustainable.”
Sustainia CEO Laura Storm added: “Sustainable solutions within different sectors are ready and available today. From the food and beverage sector to fashion and transport, there is a myriad of solutions existing today that we should identify and scale in order to fuel the transition to a sustainable society. In Sustainia, we know that the best solutions are found in the nexus of businesses, civil society and policy and the Cheers to Green Ideas cooperation with Carlsberg is a testament to the power of co-creation.”
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