Carlsberg Group subsidiary Joshua Tetley & Son has created a new pale ale which has been inspired by the brand’s original recipe for pale ale from 1868.
Tetley’s No.3 Pale ale will be brewed in partnership with Leeds Brewery, and the brand claims that the drink will give consumers “a unique taste of the 19th century.”
The 4.2% ABV drink will be made entirely from English hops, as Pilgrim, Brewers Gold and Goldings hops will be blended with English Pale Ale and the brand’s double yeast strain to create a crisp ale.
To accompany the release of the drink, Tetley’s has also created a new logo, which has been inspired by the company’s original logo from 1822.
Emily Hudson, Brand Manager for Tetley’s comments: “We recognise the affection and support for Tetley’s that still lives on across the country, particularly in Yorkshire and the brand’s home city of Leeds.
“With this in mind, we felt it was a fantastic opportunity to team up with Leeds Brewery – one of the region’s leading brewers – to recreate the recipe within a mile of where it would have originally been brewed 150 years ago.
“Tetley’s is on an exciting journey and we are thrilled to be re-invigorating such an amazing brand – with its almost 200-year-old brewing heritage.
“It was one of the most innovative beer brands of its day from brewing with a distinctive double yeast strain, to the brand’s invention of stainless steel Yorkshire squares (versus stone or slate). No.3 Pale Ale and Tetley’s new visual identity marks the start of an exciting new chapter for the brand.”
Founder of Leeds Brewery Sam Moss added: “As passionate brewers, when we were approached with the opportunity of attempting to create a beer inspired by a 150-year-old recipe from the Tetley archives in Leeds, it was a challenge that our brew team were delighted to accept.
“It’s been an exciting process and we’re thrilled not only with the quality and flavour of the beer, but also with how faithful we’ve managed to remain to the original recipe.”
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