Carlsberg is launching a rebrewed version of its dark lager Carlsberg 1883, available exclusively in the UK on-trade until June.
Brewed in Denmark, the beverage is said to be full-bodied and have rich malt and caramel flavours. It is brewed using Carlsberg’s original 134-year old yeast, commemorated by the Carlsberg Rebrew project.
Rebrew celebrated the identification of the first pure lager yeast strain, Saccharomyces Carlsbergensis, by Dr Emil Christian Hansen at the Carlsberg laboratory in Copenhagen.
Brewers at Carlsberg set about brewing a new beer, Carlsberg 1883, which aims to respect the past but also deliver a contemporary taste which appeals to a modern palette.
A Danish-style lager, it is said to have a “sweet biscuit body followed by a well-balanced aftertaste, delivering on quality flavour and provenance”.
Liam Newton, vice president of marketing for Carlsberg UK, said: “We’re proud of the role Carlsberg has played in the history of brewing. Carlsberg 1883 celebrates the discovery of the purified yeast strain that was shared with brewers worldwide to secure the consistent qualities of beer, as we know it today.
“The beer market has changed dramatically in the past few years, let alone since 1883, so it is important that brewers like ourselves demonstrate the quality of our beers and the dedication of our brewers and ultimately help create reasons for beer drinkers to visit the pub.”
© FoodBev Media Ltd 2018
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