Halida, owned by Carlsberg Indochina, is a well-known beer brand in the Vietnamese beer market.
The new design ensures a stronger shelf standout in an increasingly competitive marketplace. By incorporating the recognisable yellow colour in the logo brand device, the brand is in touch with its former recognisable elements. The re-illustrated elephant standing in the sunset has a mature and confident look, showing its strength and Vietnamese pride.
“The Halida brand team was very focused in creating a stronger and more impactful image and since the first look, we thought the elephant was the main character of Halida,” said Alfonso Granati, client brand director at Cartils. “By making it more iconic, we built a more recognisable and strategic identity in order for them to build it further.”
Halida was successfully introduced in the Vietnamese market this month.
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