The cheddar brand was the highest ranked grocery brand in the YouGov BrandIndex survey, voted for by the British public, which also favoured the likes of Apple iPad and Marks and Spencer.
This accolade was closely followed by a second top 10 appearance, this time in a league of most popular TV ads of 2012, compiled by Nielsen’s TV Brand Effect.
Laura Downey, head of cheese marketing at Dairy Crest, said: “2012 has been another fantastic year for Cathedral City.
“We are delighted that Cathedral City has been highlighted by the British public as being at the forefront of the country’s brands, showing that our TV campaign and portfolio of core and NPD products are really engaging with our consumers.”
YouGov compile their BrandIndex by asking a different set of 2,000 people questions every day, asking if they have heard anything positive or negative through advertising, the media or word of mouth about a range of brands. They then calculate a daily score based on the percentage of people reporting good news versus bad news.
The Top 10 brands according to YouGov’s BrandIndex
Source: Cathedral City
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