Cawston Press has added new elderflower lemonade and ginger beer varieties of its canned juice range, as it strives to establish itself as a leading premium soft drinks brand.
New Cawston Press ginger beer combines a sweet, citrusy type of ginger with a more fiery variety “to achieve a fruity, complex ginger flavour with a satisfying ‘bite’”. It also boasts half the sugar of the current market leader, Cawston Press claimed. The elderflower lemonade blends Sicilian lemon juice with sparkling water, and contains less than 100 calories per can to provide a lighter soft drink option.
They join the existing rhubarb and cloudy apple varieties in 330ml cans and “will help to tap into the huge wave of demand for better quality soft drinks”, the brand said.
The developments mark Cawston Press’ move into the adult soft drinks sector, and were revealed in the same week that Schweppes announced two new sparkling juice offerings for the same market.
Cawston Press sales director Dan Broughton said: “With our first two cans, we’ve already proved that there’s significant demand for premium, grown-up, soft drinks – ones that are devoid of artificial ingredients, preservatives or laden with sugar and artificial sweeteners. Research consistently shows there’s a shift away from less healthy canned drinks amongst adults; so these cans help satisfy a genuine need state. We also already know that nine out of ten people in Britain include carbonated soft drinks in their repertoire – with a fast-growing number of them motivated to buy ones with better quality, natural and non-artificial ingredients or flavourings. We’re going to be instrumental in growing this new tier of premium canned carbonates.”
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