C&C Group has announced a new strategic partnership with Mahou India – the wholly owned subsidiary of brewing giant Mahou San Miguel – in order to ramp up its international expansion in the Asia-Pacific region.
The Dublin-based group’s third strategic collaboration in recent months, it will apply to several Tennent’s products in the Indian market. The two products have reached an agreement to brew Tennent’s products under licence in India, which has a rapidly growing beer market and strong fundamentals for accelerated growth in the short term.
Initially, Tennent’s and Mahou India will launch Tennent’s whisky oak-aged beer and Tennent’s IPA, the first authentic Indian pale ale, to be brewed in India.
Joris Brams, managing director of C&C Group’s international division, said: “We are delighted to be working in partnership with Mahou India, strengthening our position in the Indian market. The deal strengthens Tennent’s presence in India, and we hope it allows for participation in the spectacular growth and premiumisation of the Indian Beer Market.”
Mahou India chief executive officer Erik D’Auchamp added: “This alliance is one step further in our long-term vocation in the region and an exciting opportunity to continue exploring with C&C Group new ways to satisfy the needs of the Indian market, innovating and contributing new value to a consumer who appreciates more and more the taste of a full flavoured beer.”
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