Charlie Bigham’s, producer of ready meals, is extending its listings in Sainsbury’s stores in the UK.
The news follows a successful trial listing in 50 Sainsbury’s stores from November 2011, where Charlie Bigham’s added incremental sales to the category.
Six of Charlie Bigham’s ‘Twosome’ dishes will be available across 300 Sainsbury’s stores, plus selected convenience stores from 15 August 2012.
The Sainsbury’s news follows a year of growth for the company, which stands as the ‘fastest growing ready meal brand in the UK’, growing more than 100% year-on-year, with retail sales of over £12m a year.
Source: Charlie Bigham’s
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