The new flavour, Cherry 7UP Antioxidant, is a pink beverage that combines the lemonade flavour of 7UP with a hint of cherry and the bonus of antioxidant vitamin E.
“Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they’re looking for,” said Ian Norton, Brand Manager of Marketing for 7UP. “People want to fall in love with beverages that taste great and provide a fun way to get benefits, and that’s exactly what Cherry 7UP Antioxidant delivers.”
Cherry 7UP Antioxidant includes 10% of the recommended daily intake of vitamin E per 8oz serving. The new drink is available now in regular and diet versions and is 100% naturally flavoured and caffeine-free.
The nationwide launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign featuring TV and print advertisements. Consumers can also visit [the 7UP website] (http://www.7up.com/ “Click here to go to the 7UP website”) and download a coupon for $1 off a 12-pack of Cherry 7UP Antioxidant.
The new flavour will be available in 12-pack, 2-litre and 20oz sizes, as well in 8oz trial cans.
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