Chia seed drink brand Wow has secured a UK-wide listing with supermarket Waitrose.
The cold pressed drinks launched in the UK last month and are currently available in Selfridges, Whole Foods Market, Planet Organic, Harrods and Ocado.
Each bottle is made by carefully cold-pressing high-quality fruit and vegetables and then combining with hydrated chia seeds. The juice is preserved using high pressure processing (HPP) which conserves the nutritional goodness of each ingredient, delivering a raw and fresh product.
Each bottle of Wow contains 11.36g of chia seeds, which it said are nutritional powerhouses that are packed full of omega-3, protein, calcium and antioxidants. They can also help boost the immune system, Wow continued, strengthen bones and improve hair, skin and nail health. The high protein and fibre content found in chia seeds also means that they help suppress appetite and keep you feeling fuller for longer.
Wow Food & Drinks co-founder Oliver Dickinson said: “We are very excited to launch Wow nationwide through our recent listing with Waitrose. Having experienced the health benefits of chia seeds first hand, we want to share this experience and deliver a product which makes people feel amazing. With Wow now being stocked in one of the UK’s biggest supermarkets, we’re enabling more people to enjoy the natural goodness of fruit and vegetables with the intrinsic wellbeing benefits of chia.”
They are available in four flavours: watermelon and pomegranate; orange, mango and carrot; apple, spinach and kiwi; and blueberry, pear and lemon.
The brand has also launched in Germany and Scandinavia, with listings in major German supermarkets Kaiser/ Tengelmann and Edeka, and Austria’s Spar. Wow is also due to launch in France in September and Spain later this year.
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