Chickpea snack brand Hippeas has announced the appointment of Paul Nardone as the company’s new CEO, effective immediately.
Nardone is said to have more than 30 years of industry experience, having held roles at a variety of food, beverage and consumer packaged goods companies. He has previously served as CEO of Annie’s Homegrown, Stirrings, Immaculate Baking and PopCorners.
In his new role as Hippeas CEO, Nardone will focus on expanding the brand’s portfolio, increasing production and opening new channels of distribution.
Hippeas launched in 2016 with a line of organic chickpea puffs and has since expanded its portfolio to include chickpea-based tortilla chips. Both lines are USDA organic, certified gluten-free and vegan. The brand’s products are available in the US and UK in retailers such as Kroger, Target, Whole Foods and Waitrose.
“As we continue to build excitement and momentum around the Hippeas brand, Paul’s vast experience and perspective in building and scaling emerging brands will be invaluable,” said Livio Bisterzo, Hippeas founder and executive chairman.
“I’m excited to see Hippeas reach its full potential and fulfil my original vision of the brand becoming a household name for American consumers.”
Newly appointed Hippeas CEO, Nardone, added: “As plant-based diets and a strong focus on health and wellness continue to become more mainstream, Hippeas has tremendous growth potential in the better-for-you snack category. I’m looking forward to collaborating with Livio and the Hippeas team to take the brand to new heights.”
Earlier this year, Hippeas announced that it had secured a $50 million investment from global investment fund The Craftory.
© FoodBev Media Ltd 2020
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