The launch of single-serve was rolled out to Tesco Express stores and Tesco ‘Food to Go’ outlets at the end of May.
“This new single-serve format will strengthen our presence in the chilled drinks sector and help drive our business forward,” said Tara Levine, EMEA managing director at Ocean Spray International Services (UK) Ltd. “We are bringing the third biggest flavour in the juice category to this area of the store and, for the first time, consumers can choose the unique, refreshing taste of cranberry in a convenient ‘on the go’ format.”
Over the summer, Ocean Spray will support its cranberry juice drinks portfolio with a £1m promotional programme, including a free 1-litre carton of Ocean Spray Cranberry Classic to 300,000 homes and a creative partnership with Hearst Publishing. This will highlight the brand alongside Country Living magazine at high-profile summer events such as the RHS Hampton Court Palace and Tatton Park Flower Shows.
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