Greek yogurt brand Chobani is launching a US mission to #StopSadBreakfast starting with the introduction of Chobani Greek Yogurt Oats.
Chobani Greek Yogurt Oats is a blend of creamy Greek yogurt, with 10g of protein, 8g of whole grain and 3g of fibre from gluten-free, steel-cut oats and real fruit.
With the help of professional chef Lauren ‘Lo’ Bosworth, Chobani’s #StopSadBreakfast mission officially kicks off with the opening of its #StopSadBreakfast pop-up store in New York City’s Grand Central Terminal.
“If there’s one thing I’ve learned as a new business owner and chef, it’s how important it is to start your day off with the right fuel,” said Bosworth. “That’s why I’m thrilled to join Chobani on their mission to stop sad breakfast and offer a better way to start mornings.
“As a chef, I’m passionate about sharing good food made from only natural ingredients. I’ve been using Chobani to cook with for years and now with Chobani Greek Yogurt Oats, I can start my days off with a delicious cup to keep me going all morning long.”
The new Chobani Oats product is available in four flavours: Apple Cinnamon, Banana Maple, Blueberry and Cranberry.
“From the beginning, we’ve been on a mission to make better food for more people, and with our Chobani Greek Yogurt Oats we’re doubling down on a better breakfast,” said Peter McGuinness, chief marketing and brand officer. “Our mission to stop sad breakfast and give people more options is our fun way of highlighting the need for better, brighter food to get your day off to a good start.”
© FoodBev Media Ltd 2024