After months of research and product development, Chr Hansen will launch ‘L. casei 431 Juice’, a probiotic developed to survive in low pH environments such as chilled juice and juice drinks.
“L. casei 431 Juice contains Lactobacillus paracasei 431,” said Marie Brenoee, global marketing manager, probiotic cultures, Chr Hansen. “This probiotic strain has very strong scientific documentation as well as a long history of use in yogurt and dietary supplement products. With a survival of eight weeks, thus securing long shelf life for the beverage product, L. casei 431 Juice outperforms competitive products in the marketplace. Further, it has no side effects, such as unpleasant off-flavour or gas formation. We simply consider the strain the probiotic juice category’s ‘proof of concept’.”
To tackle traditional production risks associated with adding live probiotic bacteria to juice after pasteurisation (risks such as moulds, yeasts and cross contamination of the juice plant), Chr Hansen teamed up with Tetra Pak.
The two companies have developed a unique inoculation system that guarantees safe production of probiotic juice.
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