©Fitshit Health Solutions
Clean-label food brand The Whole Truth (TWT) has raised more than $6 million in a Series A funding round, as it looks to expand its portfolio and manufacturing capabilities.
Launched in 2019, TWT claims to be the only Indian brand to list every ingredient that goes into its food.
The company’s portfolio of clean-label foods includes muesli and ‘immunity balls’, as well as protein and energy bars, and is said to be free from artificial flavours.
The Whole Truth’s Series A round was led by Sequoia Capital India, with participation from existing investors Matrix Partners India and Sauce.Vc, along with a number of marquee angels such as Flipkart CEO, Kalyan Krishnamurthy.
The new funds will be used to recruit new employees, expand the company’s manufacturing capabilities and enter new food categories.
“At TWT, we’re hell-bent on bringing the truth back to food. We do this through our 100% clean-label products, and through clutter-breaking content that helps consumers spot the misleading information they’re being provided,” said Shashank Mehta, founder of The Whole Truth.
“The immense consumer love we’ve garnered in just 18 months of existence has shown us how deeply consumers resonate with the problem we’re solving. And with partners like Sequoia Capital India, plus several amazing founder-angels joining our mission, we’re all set to turbocharge this crusade – and hopefully set packaged foods right in the process.”
Manu Chandra, founder and managing partner at Sauce.Vc, added: “The brand gets so much love because you don’t have to sell the truth. It’s what today’s consumers want and expect from brands, especially when it comes to food. The Whole Truth has got that right and we are excited to continue backing this ideology.”
© FoodBev Media Ltd 2021
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