Refrigerated yogurt bar brand Clio Snacks has launched a line of reduced-sugar bars, containing 100kcal per serving.
Clio says that its new bars – which come in mixed berry and peach flavours – can be enjoyed as a guilt-free snack or a ‘better-for-you’ dessert.
With its latest product offerings, which contain 1g of sugar and 8g of protein, Clio aims to attract new customers to the brand.
“We are thrilled to launch our Less Sugar bars, allowing us to introduce Clio to new audiences, including diet-specific consumers who follow a keto lifestyle as well as those who are sugar and calorie conscious,” said Heather Cox, president at Clio Snacks.
“Consumers are increasingly looking for low- to no-sugar offerings and we are excited to deliver a reduced-sugar line that meets this need without compromising on taste or indulgence.”
Clio Less Sugar bars are available for purchase at Walmart and via the company’s website. The brand plans to roll out its reduced-sugar offerings to select grocery and natural stores in early 2021.
Earlier this year, Clio raised $8 million in a Series C funding round led by long-term investment partner Alliance Consumer Growth.
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