Coca-Cola Enterprises (CCE) has announced that this year’s UK-wide Coca-Cola Christmas truck tour will again be supported by a recycling initiative developed in partnership with Every Can Counts.
The campaign is designed to engage consumers and boost recycling rates among consumers across the UK.
Volunteers from Every Can Counts will meet members of the public to discuss recycling as they claim free samples of Coca-Cola product available at the Christmas truck tour stops. They will be dispensing handy recycling facts to visitors, as well as posing fun quiz questions on the topic. In return visitors will receive a free gift, including fridge magnets and recycling wheels, which give more information on which materials can and can’t be recycled at home, CCE said.
The tour will take in 11 different stops across ten cities UK-wide, beginning earlier in the week and extending to 23 December.
Coca-Cola Enterprises GB recycling manager Giustina Diana said: “Recycling can sometimes be a confusing topic, so we hope that by discussing it with consumers in a fun and memorable way they will pick up more tips on how they can improve their own recycling habits.
“The Coca-Cola truck tour is one of the most iconic and festive experiences in the run up to Christmas, making it the ideal setting to reach a broad audience with our recycling initiative with Every Can Counts. We hope that offering useful advice and fun recycling themed gifts will provide a memorable moment for visitors and they will go home with this fresh in their minds, helping to boost recycling habits over Christmas and beyond.”
Every Can Counts executive director Rick Hindley added: “The Coca-Cola Christmas truck tour is an iconic event that attracts huge numbers of people and we’re pleased to be working with them to help spread the message of the importance of recycling drinks cans on the go.
“Drinks cans are endlessly recyclable. After they’ve been collected they can be recycled into new cans in just 60 days.
“We are currently working with over 2,200 businesses and organisations across the UK to encourage out of the home drinks can recycling, and our partnership with Coca Cola Enterprises is one of our most high profile to date.”
© FoodBev Media Ltd 2018
World Food Innovation Awards open for early bird entries!
Have a Food product worthy of an innovation award? Then you’re invited to enter the World Food Innovation Awards. Early bird entries submitted before 21 December receive a £55 discount.
Don’t delay – enter here today!