Consumers can choose from more than 100 sparkling and still beverages to customise their own drink. Once the cup is full, users can name their drink and share it with fellow mixologists on Facebook.
Scott Cuppari, senior marketing manager, Coca-Cola Freestyle, said: “Fans on Facebook have said they are willing to drive over an hour to get to a Coca-Cola Freestyle location, so we built this virtual app to give die-hard fans and consumers who don’t have one in their market the ability to interact with the fountain, share their drink creations with friends and help spread the word.”
Source: The Coca-Cola Company
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