Coca-Cola launched its Burn energy drink in Zimbabwe towards the end of July through its partnership between Coca-Cola East and Central Africa, and Zimbabwean beverages group Delta Beverages.
Delta Beverages, an associate of South Africa’s SABMiller, already distributes carbonated soft drinks under licence from Coca-Cola.
Delta’s regional manager Daud Taranhike said the launch of the new product in Zimbabwe demonstrated Coca-Cola and Delta’s strategy to expand their product portfolio beyond sparkling soft drinks.
“The expansion into the energy drinks segment is aimed at continuously offering our customers beverages that meet their varied physical needs, while offering wide choices to cater for their changing tastes and preferences,” said Taranhike, who noted that there was a growing number of young adults in Zimbabwe who enjoy non-alcoholic, ready-to-drink brands like Burn.
Source Biz Community/Dumisani Ndlela
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