Coca-Cola has announced the release of Coca-Cola with Coffee and a zero-sugar version of the drink in the US, both of which will be available in the country from the end of January.
The US is the 50th market to launch Coca-Cola with Coffee, which was initially piloted in Japan in 2018. A statement from Coca-Cola claims that each country tailors the Coca-Cola With Coffee recipe and packaging mix to meet local tastes.
The US version will feature standard and zero sugar flavours, with five variants in total. Coca-Cola with Coffee is available in three flavours – dark blend, vanilla and caramel – and its zero-sugar counterpart comes in dark blend and vanilla.
All five varieties feature a blend of signature Coca-Cola and Brazilian coffee, are shelf-stable and contain 69 mg of caffeine per 12-oz can.
Brandan Strickland, brand director, Coca-Cola Trademark, said: “Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.”
He continued: “While other categories including energy drinks have ventured into zero-sugar territory, RTD coffee hasn’t because many offerings are dairy-based. So we see this as a major whitespace opportunity.”
© FoodBev Media Ltd 2020
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