The 33cl sleek cans are created by combining three different designs on separate pallets and are produced out of the San Marino plant in Italy.
Available for consumers until the end of March in multipack and single-serve formats in supermarkets and hypermarkets.
“We wanted to do something different this season incorporating the Coca-Cola polar bear, which is a historical asset for the brand,” said Agnese Filippi, brand activation manager Coca-Cola HBC Italia. “We worked seamlessly with Rexam’s design team to come up with a design that enhanced the Coca-Cola bear image as well as engaging with consumers.”
© FoodBev Media Ltd 2024