Coca-Cola Great Britain has added a new limited-edition cinnamon flavour to its Coca-Cola Zero Sugar range in the UK.
The ‘festive’ Coca-Cola zero sugar Cinnamon flavour has been released in the build-up to Christmas, and the company says the drink was created to respond to the “general public’s love of the flavour.”
The new flavour will be available nationwide in the UK from this week until the end of the year in both 500ml and 1.25l formats.
Coca-Cola’s zero sugar variants account for 58% of Coca-Cola retail sales in Great Britain, and this new seasonal flavour will aim to further enhance the growth of its zero sugar portfolio.
The release of the new flavour also follows the launch of a £5 million re-branding campaign earlier this year, which revamped the packaging of its zero sugar range so that the company’s iconic red is featured more prominently, in order to increase sales of its zero sugar drinks.
Alec Mellor, marketing manager at Coca-Cola Great Britain said: “Since launching Coca-Cola zero sugar, we’ve introduced an exciting addition of new flavours to the range.
“For a limited time only, we are excited to announce the launch of Coca-Cola zero sugar Cinnamon, that we hope our current fans and those looking to try a new flavour will love.
“It’s a drink full of festive flavour and no sugar, perfect for the lead up to Christmas.”
© FoodBev Media Ltd 2019
World Dairy Innovation Awards – DEADLINE EXTENDED!
Enter before 17 May to ensure you are part of the industry’s leading awards scheme. Don’t miss out on having your dairy innovations recognised.