Coca-Cola West, the largest Coke bottler in Japan, said this week it will spend $425.6m to buy Q’Sai Co, a major Japanese health food producer whose main product is a green juice called ‘aojiru’ made of kale.
Kale juice made by Coke probably won’t go on sale in the US any time soon, but Japan has long served as a source of inspiration and innovation for Coca-Cola in areas such as health drinks.
New ideas coming out of Japan are not limited to drink flavours. Coca-Cola has introduced vending machines for hot and cold products that can interact with consumers, cashless payment options and networked vending systems. Three years ago, Coca-Cola launched Patissiolle, a chilled-cup coffee product sold in a type of aluminium packaging that’s believed to be a world first.
Source: Advertising Age
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