Coca-Cola-owned Simply Beverages has released a new light juice range in the US in response to the growing consumer demand for healthier beverages.
Four flavours will be included in the Simply Light range: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, Simply Light Lemonade with Raspberry.
Both the orange juices and the lemonade products are made exclusively with non-GMO ingredients, and the brand claims the drinks retain the same taste as its conventional drinks but with fewer calories and less sugar.
Both juice flavours contain are made with freshly-pasteurised orange juice, and both contain 50% fewer calories than Simply Orange juices.
Meanwhile, both light lemonade flavours contain 75% less sugar and fewer calories than Simply Lemonade.
The launch of the new product line will also be accompanied by a nationwide marketing campaign, which will promate the new drinks through TV advertising, in-store ads and promotion through digital platforms.
Kelly Marx, Simply Beverage brand director said: “Today’s consumers want a variety of beverage options that help them maintain a well-rounded, healthy lifestyle without sacrificing taste – which is why Simply is a leader in the category.
“Simply Light allows everyone to enjoy the delicious Simply taste, with the benefit of less sugar and fewer calories in Simply Light Orange and Simply Light Lemonade.”
Drinks in the Simply Light range are available nationwide from selected US retailers in multi-serve 52 fl-oz bottles, while 11.5 fl-oz single-serve bottles of Simply Light Orange Pulp Free and Simply Light Lemonade will also be available.
© FoodBev Media Ltd 2021
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