CocoPro has launched what it claims is the world’s first high protein coconut water, combining 20 grams of whey protein isolate (per 330ml serving) with the natural nutritional properties of coconut water.
CocoPro is designed to deliver ‘ultimate muscle recovery and hydration in a delicious and refreshing post-workout drink’.
Aimed at active 18-35 year-olds, CocoPro can be consumed after exercise, offering convenience and appeal to the active lifestyle category.
CocoPro is made with 100% natural ingredients and no added sugar. Fat and cholesterol free and with a low glycemic index, CocoPro is low in carbohydrates, containing just 135.3 calories, making it a healthy and convenient option for fitness enthusiasts. CocoPro is available in two variants, coconut and coconut with pineapple.
CocoPro operations director Rory Lawson, a former Scottish rugby international, said: “We’re delighted that CocoPro is available on retail shelves for the first time. It is the result of more than 14 months of research and product development. CocoPro is a company which has sport at its core and it’s a great thrill for us to see the product in the hands of gym users, yoga fans and all kinds of exercise enthusiasts.
“On-the-go sports nutrition is a large market and increasingly, consumers are demanding natural high protein products that do not compromise on taste or quality.
“We have received excellent feedback since CocoPro launched, with a number of major retailers, including Ocado and Holland and Barrett, keen to stock the product. We are also having conversations with other key stores and supermarket chains so we are delighted with the positive response to the product so far.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial