Zero-calorie carbonated Fruitwater is to be sweetened with Sucralose and will not apparently contain any real fruit juice. It will, however, be ‘enhanced with nutrients’ – B vitamins, magnesium and zinc.
Although the presentation and formulation may be new, Fruitwater was one of Darius Bikoff’s original Energy Brands Glacéau products, launched in 1998 and predating Vitaminwater.
© FoodBev Media Ltd 2024