All eight variants will now contain a stevia-based sweetener, which means a reduction of 30% in sugar levels and 30 fewer calories per bottle.
Apart from the introduction of stevia, each variant will also have its vitamin and mineral blend revised too, adding further vitamins and minerals to some variants. The variants will continue to be made with spring water, natural flavours and no artificial colours.
Clearer labels are being introduced to communicate these changes, which feature quick reference ‘pictograms’ that are designed to highlight key nutrients to consumers and the functionality they bring to the drink.
“We are always looking for ways to improve our products,” said Philippa Classey, Glacéau vitaminwater NWEN marketing manager. “This is an exciting set of changes for Glacéau vitaminwater. Our consumers have always loved the taste of our drinks. Being able to keep the products tasting great, but with fewer calories and introducing stevia from natural origins, and an updated nutrient blend, is a fantastic step. After an amazing Olympic year in 2012, we’re in the starting blocks ready for a great 2013.”
Source: Coca-Cola Great Britain
© FoodBev Media Ltd 2024