Soft drinks experienced a steady value growth of 1.5% within Pubs and Clubs, reversing the 2011 value decline and maintaining its position as the third largest category after beer and spirits, worth £2.7bn.
Growth was attributed to the ongoing popularity of cola and positive performances of the glucose stimulant drinks, flavoured carbonates and juice drinks subcategories.
Headlines from the review, based on independent Nielsen and CGA market data, include:
“It’s accurate to say the on-trade has faced continued challenges and a summer that failed to meet expectations,” said Paul Graham, Britvic customer management director. “However, licensees and publicans should remain optimistic. Behind beer, soft drinks are the second largest consumed drink, making them a vital part of the on-trade landscape.
“The soft drinks category once again managed to prove its resilience in another tough year, combating poor weather and financial pressures with the offer of quality, premium out-of-home experiences and value for money for consumers. These driving factors were reflected in the ongoing importance that draught soft drinks, like Pepsi and diet Pepsi, play within the on-trade in delivering value for money, whereas packaged juice drinks like J2O in meeting the demand for soft drinks during more premium experiences.”
Source: Britvic
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