Condiment brand Tracklements has unveiled a packaging redesign with hand-drawn illustrations that more closely reflects the brand’s artisanal nature.
The Wiltshire-based brand has claimed that the new design communicates the character, history and provenance of the range to consumers and are individually numbered to increase differentiation between variants. The products in the range have also been given new names – such as robust wholegrain mustard and fresh chilli jam – for an added lift.
Tracklements claimed that the new labels, created by London design agency Big Fish, will help to “increase the brand’s shelf presence and capture the eye of the consumer”. The new designs will be available across the entire range of Tracklements products with recommended retail prices between £2.05 and £3.70.
Tracklements managing director Guy Tullberg said: “We’re really proud and excited about this redesign. We’re an artisanal British food producer who are quietly obsessive about making only the very best condiments. We now feel this is accurately reflected through our packaging.”
© FoodBev Media Ltd 2024