Eire Born Spirits, a company owned by Mixed Martial Arts fighter Conor Mcgregor, has released Proper No. Twelve whiskey, a drink inspired by the athlete’s roots.
Proper No. Twelve is a single malt whiskey made with golden grains and Irish spring water, and the company says that the drink is smooth and features hints of vanilla, honey and toasted wood.
Proper No. Twelve will be released in Ireland and the US this month, and the company has said that it will aim to introduce the whiskey to new markets from 2019 onwards.
McGregor said: “I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today.
“It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown.
“Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all.”
© FoodBev Media Ltd 2020
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