CLG has said that the class action involves the deceptive, misleading, false, and unfair advertising of Vita Coco as an electrolyte induced beverage similar to a sports drink.
In fact, in an independent study it was found that Vita Coco Coconut Water did not contain the amount of nutrients specified on the product’s label. In tests, it was sown that there was 40% less sodium than advertised (only 18mg out of its listed 30mg), 35% less magnesium (only 20.80 out of its listed 32mg), and 16% less potassium (only 432.60 out of its listed 515mg)
In addition, Vita Coco contains much less sodium than a sports drink, which is the key mineral lost during sweating and is, therefore, not effective for sports recovery, the group said.
Therefore, consumers of Vita Coco would not have agreed to buy a product which does not contain the level of nutrients that was represented to them and certainly would not have consented to pay a premium price for it, according to CLG.
Source: CLG
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