Consumers ‘pay closer attention to ingredients’ than ever

Consumers around the world are paying closer attention than ever to the ingredients of the food and drink products that they buy, according to new consumer research from GNT Group.

The company found that 53% of Europeans and 64% of Americans take a critical look at the label of food and beverages before they purchase them, rising to 75% and 84% respectively in South America and Asia. An additional 68% of consumers internationally said that they chose the healthier product option in the supermarket, but many relied on easy-to-understand labelling to inform their decisions.

The colouring foods manufacturer has presented the findings – the result of a survey involving more than 5,000 consumers – in the form of an infographic.

GNT Group managing director Hendrik Hoeck said: “The study’s results clearly show that natural ingredients become more important all around the globe. Many manufacturers already comply with consumers’ wishes by, for example, using colouring foods exclusively made from natural raw materials and clearly indicating that on the label. This development will continue to gather momentum in the upcoming years.

“The increasing consumer demand for a healthy and balanced diet also manifests itself in the shopping behaviour. Consumers no longer choose their products inconsiderately but look out for new and better alternatives. This offers potential for food and beverage manufacturers who can meet the demand for healthy and natural products.”