The relaunch will see the introduction of a new ‘Proud to Serve’ (PTS) SKU, The Coffee Cooler.
Costa Ice has been introduced to provide a strong brand identity across all SKUs in the range, providing greater clarity on the different product offerings available.
The rebrand, along with the new The Coffee Cooler SKU, will roll out from 13 May 2013 in the UK. An above-the-line marketing campaign, including outdoor and national press advertising, is hoped will drive consumer awareness.
© FoodBev Media Ltd 2024