The characters will be used to launch the Country Life ‘Luvverly Lunches’ campaign over the summer. They will feature on-pack across both block and spreadable Country Life formats, offering consumers a chance to win hundreds of picnic kits full of tasty local produce.
Tania Roberts, group brand manager, Country Life, said: “We are really looking forward to the return of the Buttermen, who bring their humorous take on life back to the brand and offer a refreshing perspective on modern lunches by bringing back taste.
“They’re known for their endearingly playful and observational outlook and famous strapline you’ll never put a better bit of butter on your knife and, as research has shown conclusively that there’s still considerable fondness for the Buttermen, we know consumers will be delighted to see their loveable faces again.”
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