The chilled on-the-go range will initially launch in garage forecourts and convenience stores across the UK through a deal with distributor Kerryfresh, with plans to roll out to the multiples in the near future.
Products in the 15-strong range of sandwiches, subs and burgers include a Chicken & Mayo Sandwich, Chicken & Chorizo Baguette and a Quarter Pounder Burger.
The new brand is part of a multi-million pound investment programme of growth by CP Foods UK, including an extension to its Newmarket factory, which will produce Taste Inc.
Priced at £1.99, Taste Inc will launch with a range of special offers and be supported by a programme of marketing and PR.
Source: CP Foods UK Ltd
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