The new limited edition pack range features blue snowflakes on the whole milk bottles, green Christmas trees on the semi-skimmed and shiny, red stars on the skimmed.
Cravendale is supporting the pack launch with a £1.2m media campaign.
“The new Christmas packaging is our way of joining in the festivities, and surprising and delighting Cravendale fans this December,” said brand manager Sophie Macaulay. “Christmas is a time when we all want things to be that extra bit special, and whether you’re planning to make a legendary bread sauce or a cracking egg nog, Cravendale finely filtered milk is the essential festive fridge staple.”
Available in 1-litre and 2-litre varieties from all major retailers.
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