Available in 370g ring-pull cans, the new pork meatballs products launched in December 2012 and include four variants: meatballs in gravy, onion gravy, tomato sauce and bolognese sauce.
The move follows recent research that shows that two thirds of meatballs sales are to households with families.
Chris Wright, marketing director for Crosse & Blackwell, said: “Sales of canned meatballs are currently showing year-on-year declines while the 4Kids character range has captured a 24% value share of the children’s canned pasta market and built annual sales of £2.3m.
“We spotted an opportunity to drive value back into the meatballs market with a new range that combines our trusted 4Kids branding and recognisable Scooby Doo characters that children and parents enjoy, with strong on-shelf standout.”
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