A new four-strong range of quick cook sauces includes creamy mushroom, honey & mustard, sausage casserole and ham & leek.
The second line-up in the Best of British range includes four slow cook sauces in chicken casserole, ale & mushroom, cider & mustard and cottage pie variants.
The new range hits UK shelves this month.
“We recognised a lack of innovation within the traditional cooking sauces category,” said Chris Wright, marketing director for Crosse & Blackwell, “and with Crosse & Blackwell’s strong British heritage, the brand is perfectly positioned to bring this new range of quality products to the market.
“There is a gap in the market for a traditional cooking sauce range with a strong British message that fits in with different family lifestyles, from a quick, convenient meal in minutes to those who prefer to plan ahead.
“We expect the sauces to perform strongly after positive results in our taste tests, and we aim to generate growth in the traditional cooking sauces category by establishing a new quality standard for the market.”
The Crosse & Blackwell cooking sauces are available in 445g jars with an RSP of £1.89.
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